PRIVACY POLICY

Aligned with the Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025 — notified 13 November 2025 — and the IT Rules, 2011, which continue to apply during the DPDP's phased rollout.

Who We Are (Data Fiduciary)

Thebespokeshoe, operating Ziko Lifestyle (www.zikolifestyle.com), is the Data Fiduciary for personal data collected via the Site.

Registered Address: 31-C, Shell Colony Road, Sai Baba Nagar, Near Sahakar Nagar No. 1, Chembur (East), Mumbai – 400071, Maharashtra (registered office and warehouse are the same)

Privacy Contact: sales@zikolifestyle.com | +91 9004138716

Personal Data We Collect

Identity & contact data: Name, phone, email, address — used for order fulfilment and communication

Order data: Products, size, history, exchanges — used for fulfilment and personalization

Payment data: Transaction ID (via Razorpay) — used for payment processing

Technical data: IP, device, cookies — used for functionality, security, analytics

Marketing preference data: Email/SMS/WhatsApp opt-in — used for offers, only if consented to

Lawful Basis & Consent

Processed only via your explicit, itemized consent (checkout/newsletter checkbox) or "Certain Legitimate Uses" under DPDP Section 7 (order fulfilment, legal obligations). Withdraw anytime via Account Settings or sales@zikolifestyle.com.

How We Use Your Data

Order delivery (shared with courier partner)

Exchanges, returns, refunds

Transactional updates via SMS/Email/WhatsApp/call (Surjit's/Gaurav's order desk)

Promotional messages — only if opted in

Fraud prevention, analytics

Data Sharing

Shared only with: courier/logistics partners, Razorpay, hosting/IT processors, and analytics tools (see 2.9). Never sold to third parties. Data stored within India.

Data Retention

Order/transaction data: 6 years (Income Tax Act norm)

Marketing consent data: until withdrawn or 24 months of inactivity

Security/traffic logs: minimum 1 year (Rule 6, DPDP Rules 2025)

Your Rights as a Data Principal

Access, Correct, Erase, Grievance redressal, Nominate — email sales@zikolifestyle.com, response within 30 days.

Security Safeguards

SSL/TLS encryption, restricted access, Razorpay for payments. Breaches are notified to the Data Protection Board and users without delay (Rule 7).

Cookies & Tracking Tools

Cookies are used for cart/login/preferences. Analytics/marketing tools include Google Analytics and Meta Pixel (confirm which are actually live before publishing).